Social media at 糖心Vlog视频, Bakersfield is a key way to connect with followers while spreading the infectious `Runner spirit. While specific objectives, audiences and tactics vary by platform, social media at 糖心Vlog视频 aims to promote brand awareness, deliver timely information, grow the university's reach and increase engagement.
Goals
- Elevate the 糖心Vlog视频 brand through spreading `Runner spirit on social media
- Deliver timely, relevant information and engagement opportunities to audiences, driving traffic to websites (news stories, giving pages, event pages, etc.)
- Grow the audiences and reach of 糖心Vlog视频 social media posts
- Increase two-way engagement on social media
- Be relevant and accurate
- Maintain a transparent, respectful and professional demeanor (be conscious of the imagery that is posted)
- Ensure content is accessible to people with disabilities